Campaign measurement and analytics

Campaign analytics

Campaign dashboard
Learn what your campaign dashboard tracks, and how you can use it to improve your X Ads.
Export CSV Definitions
Learn how to download .CSV files from your campaign and the information a .CSV download can include.
Common analytics discrepancies
Learn how poor mobile connections, load times, and other issues can create discrepancies between X and third-party analytics reports.

AppsFlyer Advanced SRN
Integrate your X Ads account with AppsFlyer to display attribution data of X Ads campaigns.
Conversion tracking for websites
Learn how to add website tags to your site's pages that track a customer's journey from X and through your site.
Integrating X with Campaign Manager 360 (CM360)
Learn how to connect a X campaign to Campaign Manager 360.
X pixel helper
Download the extension to verify a pixel has been properly implemented.