On Unveils Next Era of Performance Innovation and Reveals Sensation-First Run Brand Identity
Reaffirming running as its core engine, the premium sportswear brand scales a continuous pipeline of breakthrough Swiss innovation across sportswear and launches the next-generation marathon racing technology, and new investments designed to strengthen the global run specialty channel.
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From Pollution to Performance: On Scales the First EVA Midsole Made Using Captured Carbon Emissions to Over a Million
Today, the Swiss premium sportswear brand On launches the Cloud X 5, one of the brand’s most popular footwear styles with a midsole featuring CleanCloud™. A breakthrough technology with more than 80% lower modeled carbon impact than conventional fossil-based EVA under the LCA’s credit approach. This marks the first time a sportswear brand has successfully created an EVA midsole made using captured carbon emissions and scaled it to over a million pairs, hitting its commercial target four years ahead of schedule.
