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From the return of a historic anniversary IPA to a hard smoothie bursting with thousands of pounds of organic fruit, this week`s release is built for summer sipping!
FINGERS OF GOLD ✨
Murky IPA with Citra, Cashmere, El Dorado, & Motueka
6.5% ABV | Limited Release
Fingers of Gold is one of Pure’s most historic brews. This murky IPA was first created in celebration of our 1st anniversary, then became one of our quarterly core IPAs. Fast forward to now, and it’s back to cast its golden luminesce in your glass and bright fruit flavors on your palate. Brewed with Citra, Cashmere, El Dorado, and Motueka hops, Fingers of Gold emits aromas of navel orange, honeydew, and white peach. Flavors of pineapple, goldenberry, and a subtle dankness flow across the taste buds, making for pleasant, juicy sips while still giving that hoppy IPA feel.
VACATION STATION 🏖️
Hard Smoothie with Mango & Banana
6.0% ABV | Limited Release | Taproom Exclusive
Crack open a can of paradise with Vacation Station, a hard smoothie crafted for your summer sipping. With 1,455 pounds of organic mango and 2,425 pounds of organic banana from Ecuador, this brew is a luscious fruit-filled treat. Featuring a thick body and packed with tropical fruit flavor, Vacation Station transports your senses to the beach, offering a refreshing and indulgent experience in every sip. *Processed in a facility that processes gluten.
📍 Available now at Pure Project taprooms across San Diego
📦 Tap the link in our bio to:
👉 Order online for taproom pickup
👉 Find Pure Project beer near you in Southern California
@purebalboapark turns SEVEN this weekend! 🌊 To celebrate, we are hosting an "Under the Sea" anniversary bash at the taproom from Friday, August 7th – Sunday, August 9th!
Anniversary festivities include:
🍋 SPECIALTY BEER TAPPING
Ocean Mist (5.1% ABV): Our fan-favorite Tropical Mist, Misty Citrus Blonde with a zesty twist of grapefruit and sea salt!
🦈 SPECIALTY SLUSHIE:
Shark Attack (6.9% ABV): Made with hard seltzer, pineapple juice, coconut cream, lime juice, blue spirulina, a grenadine topper, and a shark gummy garnish. Available this weekend only!
🍺 KEEP THE GLASS:
Snag a limited-edition, Balboa Park-themed anniversary glass starting Friday!
🔹 $18: Glass + fill of any non-BA beer under 10% ABV
🔹 $15: Glass only
🔹 Available while supplies last
We look forward to celebrating with you this weekend. Cheers to seven amazing years!
🤔 Want to know where else you can grab a pour of Pure Project beer?
We’re bringing our San Diego craft beer to some amazing SoCal events, and we’d love to see you there! 🍻
#PureProject #SanDiegoCraftBeer #DrinkLocal
The return of a murky classic + a new hard smoothie makes a splash in taprooms this Thursday! 🍌🥭✨
👉 Details at the link in profile.
We can`t believe it’s been two years since we launched our taproom beer club, the Brew Crew! 🥳 To celebrate, we`re giving a $10 bonus taproom credit to anyone who becomes a member this month!
First time hearing about our beer club? We`ll break it down for you!
🍻🔊 The Pure Brew Crew is our monthly taproom beer club — exclusively available through the Pure Project app!
Join the Pure Brew Crew and enjoy many perks, including:
🍺 $1 weekly beers
🍺 20% off your tab every Monday
🍺 $5 to-go voucher every month
🍺 A beer on us during your birthday month
🍺 Members-only promos and perks
✨ $10 bonus taproom credit to anyone who becomes a member in August 2026!
Receive all this for only $20/month. Tap the link in our bio to download the app and sign up now!
Meet Omar, our Packaging Operator! 🍻 As the person behind every can and bottle that leaves our brewery, Omar plays a huge role in getting our beer from the tank to your hands. He oversees our packaging process, making sure every beer is ready to go before it heads out into the world.
When he`s not running the packaging line, you`ll find Omar in the cellar keeping the brewery running strong. Whether he`s operating the centrifuge, cleaning tanks and kegs, or jumping in wherever he`s needed, he`s always helping ensure everything behind the scenes runs smoothly. We`re grateful to have him as part of the Pure Project team!
🔊 New slushie alert! 🔊 Get your taste buds ready for the freshest flavor of the summer.
PEACH COOLER 🍑🌅
Hard Slushie
5.9% ABV
Made with a seltzer base, our Fuzzy Fusion hard smoothie, orange juice, fresh lime juice, and a grenadine drizzle, this tropical treat is fruity, refreshing, and layered to perfection.
Available Thursday through Sunday at @purebrewingvista, @purecarlsbad, @purebalboapark, & @purenorthpark while supplies last. 🍹 Cheers!
It`s been a West Coast pale ale kind of summer. Keep the vibes going through summer and beyond with our year-round West Coast pale ale, Rewild.
REWILD 🌲
West Coast Pale Ale with Centennial and Citra
5% ABV | Available Year-Round
Rewild is a refreshing, citrus-forward West Coast pale ale, crafted with purpose. Our new core beer supports the mangrove tree-planting efforts of our environmental non-profit partner, @wildcoastcostasalvaje, to help restore and “rewild” natural habitats.
👉 Available now at all Pure Project taprooms! Learn where else you can find Rewild by clicking the beer locator link in our bio.
Keep the Glass is back next month! 🍺
Join us on Wednesday, August 26th at any Pure Project taproom and take home a limited-edition Pure Project glass (while supplies last)!
$15 gets you:
✨ This glass
🍺 A full pour of any non-barrel-aged beer under 10% ABV
📍 First come, first served, so we recommend arriving early!
Taproom Hours (Wednesday, 8/26):
⏰ Carlsbad: Open at 12pm
⏰ Bankers Hill, North Park, Miramar, & Vista: Open at 1pm
See you there!
Classic Trappist yeast meets Czech-grown Saaz hops in our newest Belgian-style blonde ale.
CARILLON CALL 🔔
Belgian-Style Blonde with Saaz Hops
5.1% ABV | Limited Release | Taproom Exclusive
We’ve brewed a new Belgian-style blonde ale, and it’s calling your name. Carillon Call is fermented with traditional Trappist ale yeast and Czech-grown Saaz hops, giving this beer its signature Belgian character. It pours a stunning golden-yellow color with a fluffy white head carrying aromas of clove, white pepper, and lemongrass. Each sip of this light, spritzy beer offers notes of lemon, clove, and bubblegum that keep you coming back for more.
📍 Available now at Pure Project taprooms across San Diego
Luc might need a hug after this 🫂
Visit one of our five San Diego taproom locations to enjoy a curated selection of craft beer, wine, hard seltzer, and more. Whether you`re craving a hazy IPA, a crisp lager, or a refreshing cider, we`ve got something for every palate.
At Pure Project, we focus on quality beer made with local and organic ingredients—from grain to glass—brewed sustainably right here in California. 🌱
📍 Stop by your neighborhood taproom:
@purecarlsbad | @purenorthpark | @purebrewingvista | @purebalboapark | @puremiramar
BIG NEWS: @purecarlsbad was just named the #1 Brewery in the Country on the @yelp Top 25 Breweries List! 🏆🎊
This award was voted on by the Yelp Elite Community, and we are overflowing with gratitude. Thank you to everyone who has visited, left a review, or enjoyed a fresh pour from us in Carlsbad. 🍺 Cheers!
