"Their experience is unmatched."
We're impressed with the quality of designs and brilliant insights. The team always answered within hours whenever we need changes to be made on the product. We loved the responsiveness.
Everything that defines your brand, compiled into a single YourBrand.MD file your team and your AI can build with. Foundation: problem we solve, how we solve it, customer profiles, what we don't do, proof points. Voice: brand voice, narration, framing, words we don't use, doubts we clear, tone by channel. Design: design style, design system, design decisions. Control: anti-slop rules, golden examples, quality control, output control, user feedback, human touch. And finally, all of it guided by experts.
DESIGNING SINCE 1998 ยท 300+ PROJECTS
Your growth as a system.
By design.
-
Strategy, communications & design as a system your team and your AI can build with
-
A compounding growth framework that's always on brand
Book a 15 min call with Michal to learn more
People love our work.
Speed. Quality. Results.
More conversions. More revenue.
CEO of Agent First
"Conversion rates have skyrocketed."
The Squareblack team was open minded and resolved every issue quickly. Our website received great feedback & the conversion rate has increased notably. Everything was always delivered on time!
Head of Marketing at VIACOM
"We consider them professionals."
The team was very creative and provided us with a very high quality outcome of their work. They responded quickly to our remarks and proved to be focused on details.
CEO of Prown, Digital Twins
"Always an excellent experience."
The Squareblack team was insightful and they were able to deliver something fast that also looked good. They're responsive, flexible and they performed very well with all of our projects.
Head of Marketing at Nickelodeon
Your brand potential,
maximized.
AI does the busywork.
Designers do the magic.
We automate what AI is great at and flag what needs a human touch. No slop, just more time to make your brand unmistakable.
Automated
- Design tokens & spacing
- Component variants
- Responsive layouts
- Accessibility checks
Designer-flagged
- Brand personality
- Signature interactions
- Hero moments
- Conversion-critical flows
Michal
25+ years
of experience
Product designer &
conversion specialist
Diana
15+ years
of experience
Product designer &
conversion specialist
With us, you always work with
an experienced senior designer.
You get what you pay for.
At Squareblack, you always work with a professional. Most agencies outsource or hire juniors to cut costs, while you pay the full price - and get poor quality in return.
Most websites & apps convert poorly
(bad UI, UX & SEO practices, missed product potential)
Squareblack designs for conversion & revenue
(based on heuristic analysis + ongoing optimization)
AI made 6/10 websites easy.
We take yours to 10/10.
We build the framework behind your design. Your team and your AI build with it, and every review cites a rule, not an opinion.
SaaS startups
Finance & banking
Healthcare
E-commerce & retail
Big data
Travel
Media, TV & podcasts
SaaS startups
Finance & banking
Healthcare
E-commerce & retail
Big data
Travel
Media, TV & podcasts
Sports & Fitness
Cryptocurrency
Cosmetics
Automotive
Marketplaces
E-learning
Creator economy
Sports & Fitness
Cryptocurrency
Cosmetics
Automotive
Marketplaces
E-learning
Creator economy
Telecoms
Manufacturing
Fintech
Loyalty programmes
Food industry
Podcasting
Telecoms
Manufacturing
Fintech
Loyalty programmes
Food industry
Podcasting
25 years of cross-industry product design experience
you won't find anywhere else
Our experience is unmatched. We've done 300+ projects across industries, and we use that knowledge
to make your product drive purchases & engagement.
Here's Oour recent showcase.
From fintech & banking
to healthcare, e-commerce & more
Increased totalwholesale reach
Groundbreaking transformation of one of the biggest American wholesale platforms
Design & development of a longevity app with over 130 protocols to optimize your health metrics
See App Store
Case study soon
x3.5
Increased
conversion
conversion
Our design for KupFundusz investment platform made their conversion rates skyrocket
Making the all-in-one shopping app smart, beautiful and easy to use on the go
Case study soon
Brand new shopping experience for Oxstreet, the most robust e-commerce sneaker platform in Asia
Case study soon
The Squareblack framework
A new way to build
products that sell
Five sprints. Each one ends with files you own, not just screens.
-
01
Research & analysis
We find what actually blocks your growth, before anything gets designed
-
02
Strategy & communication files
Most companies already have plenty, scattered across years and teams. We turn it into one source of truth and surface the conflicts nobody wrote down
-
03
Typeframing
Every screen argued in words first: clickable, testable, approved before pixels
-
04
Design foundations as files
Code-ready rules your team and your AI build with
-
05
High-fidelity design
The polished result of the system, not a one-off that falls apart
Every sprint compounds. Nothing gets lost in mockups,
someone's head, or a chat history.
And every new screen, page or campaign gets checked against your canon. Findings cite rules, not taste.
Pricing. Our flexible plans are designed to fit your needs.
The full process
$10,000 / sprint
Full framework: ~5 sprints, research to high-fidelity (the fifth, high-fidelity design, is optional). One sprint is one week of work. If you have a bigger project or want a retainer partnership, the number of sprints needs to be estimated.
Full framework: ~5 sprints, research to high-fidelity (the fifth, high-fidelity design, is optional). One sprint is one week of work. If you have a bigger project or want a retainer partnership, the number of sprints needs to be estimated.
The work is always done by a senior team: Michal and Diana run every sprint themselves.
All framework files are included and yours to keep: strategy, communication and design foundations.
Weekly delivery with async updates, so you always know exactly where the work stands.
Your team and your AI get onboarded on the files, so the system keeps working after the last sprint.
Bank transfer payment (USD) in 2 installments (60/40).
EU based invoice issued.
Get the Framework
$2,500 one-time
The complete file system + guides. You run it yourself, at your own pace, with your own team.
The complete file system + guides. You run it yourself, at your own pace, with your own team.
All framework file templates, the same ones we use on client sprints.
A step-by-step implementation guide that walks your team through every sprint.
Prompts & checklists, so your AI works inside the system instead of around it.
License for one company, with no limit on the projects you run through it.
We're leaders.
Product design experts,
teachers & speakers.
Michal Malewicz is a product designer, university teacher (IxDF, SWPS) & conference speaker who's been designing since 1998.
He's led projects for global brands like BMW, Samsung & Nestle, helped countless startups win more customers with better design solutions. Michal has inspired 200,000+ designers with the knowledge that he shares via his YouTube channel, Medium articles and Design Academy. His popular design courses are used by universities worldwide.
Diana Malewicz is a product designer with 15+ years of experience & a strong fintech background.
She's led redesigns, rebrandings & UX upgrades for top Polish and international brands from fintech, healthcare, telecom & e-commerce industry, including Viacom, Booking Holdings, Oriflame, Payback, Sage, FxPRO, Decathlon, Wolters Kluwer, PayPo, Analizy Online & more.