---
title: "Docs Overview"
id: "16660"
type: "page"
slug: "docs-overview"
published_at: "2018-10-19T23:41:03+00:00"
modified_at: "2026-02-10T23:05:19+00:00"
url: "https://tealium.com/docs-overview/"
markdown_url: "https://tealium.com/docs-overview.md"
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---

# Developer Overview

## Understanding the Tealium Customer Data Hub: the CDH is Tealium’s central platform for end-to-end management of customer data across your tech stack.

[Introduction to the Documentation](https://docs.tealium.com/server-side/getting-started/intro-cdh/)
[Foundational Concept The Data Layer](https://docs.tealium.com/platforms/getting-started-web/data-layer/an-introduction-to-the-data-layer/)

## Collecting Data

### Get Building-Block Data and Normalize

### *Collect and Standardize*

**Get Data from Anywhere and Map to Your Data Layer**Collect data from traditional sources using javascript, tags, pixels, etc.

- [Tealium Universal Tag (utag.js)](https://docs.tealium.com/platforms/javascript/install/) for end-to-end client-side tag and data management ([see mobile setup here](https://docs.tealium.com/platforms/getting-started-mobile/quick-start/) )
- Or use [Tealium Collect Tag](https://docs.tealium.com/client-side-tags/tealium-collect-tag/) to get data into server-side infrastructure.

Collect data from other devices (like mobile, IoT, etc) with platform libraries, SDKs, APIs, etc.

- [Adding Tealium to iOS App](https://docs.tealium.com/platforms/ios-swift/install/)
- [Adding Tealium to Android App](https://docs.tealium.com/platforms/android-kotlin/install/)
- [Docs for SDKs and All Libraries](https://docs.tealium.com/platforms/)

Collect data from offline sources and upload

- [Import offline data](https://docs.tealium.com/server-side/data-sources/file-import/about/) - Supplement online data with valuable offline data from in-store, data warehouses, data lakes, etc.

## Transform and Enrich Data

### Build Customer Insights Directly into the Data

### *Transformation and Enrichment*

**[Set up a Customer Data Platform to Use Data Across Your Stack](https://docs.tealium.com/server-side/getting-started/audiencestream-cdp/introduction/)**

Create a rich and portable customer profile to trigger actions in downstream systems or power further analysis of the data.

- [Enrich visitor profiles with Attributes](https://docs.tealium.com/server-side/attributes/about/) to build rich insights into your data.
- Resolve customer identities with [Visitor Stitching](https://docs.tealium.com/server-side/visitor-stitching/about/) for a continuous customer view.
- [Manage Audiences](https://docs.tealium.com/server-side/audiences/about/) across all your vendors.

**Validate and Maintain Data Quality**

Solve the "garbage in, garbage out" problem by ensuring a high-quality data flow with specifications and tools to inspect data.

- [Define Event Specs](https://docs.tealium.com/server-side/event-specifications/about/) to standardize events and validate incoming data.
- [Monitor Live Events](https://docs.tealium.com/server-side/live-events-feeds/about-live-events/) to see data quality in real time.
- [QA data flow with Trace](https://docs.tealium.com/server-side/trace/about/) for individual users to confirm setup.

**Use Machine Learning to Enrich Customer Profiles with Predictive Insights**

Scale the value of your CDP data foundation by predicting any behavior you're tracking.

- [Define an ML strategy](https://docs.tealium.com/server-side/predict-ml/about/) with use cases to determine what data you'll need.
- Create prediction models to [populate customer profiles with predictive scores](https://docs.tealium.com/server-side/predict-ml/ml-attributes/) .
- [Evaluate the success of your model](https://docs.tealium.com/server-side/predict-ml/model-performance/) .

## Activate Data

### Send Data for Analysis and Action

### *Integrate and Activate*

- [Send Data with Tags](https://community.tealiumiq.com/t5/Getting-Started-with-iQ-Tag/Tag-Basics-Add-a-Tag/ta-p/23929)
  - Use server-side event data infrastructure for emerging technologies like mobile, IoT, etc

- [Tealium Functions: Run Custom JavaScript Functions](https://community.tealiumiq.com/t5/Customer-Data-Hub/About-Functions/ta-p/34585)
  - You can use Tealium Functions to retrieve data from other systems, augment Tealium data, or send data to other endpoints on the server-side.

- [Use Data in Your Own Data Warehouse or Data Lake](https://community.tealiumiq.com/t5/Universal-Data-Hub/Introduction-to-DataAccess/ta-p/15611)
  - [Send all data, or just a subset](https://community.tealiumiq.com/t5/Getting-Started-with-EventStream/Event-Feeds/ta-p/25289%20) for any purpose in your internal systems

## Getting the Most Out of Tealium

[Using the Tealium API](https://docs.tealium.com/api/)
  
Get more value from your Tealium configuration and data with programmatic access to key services.

- [iQ Revisions](https://docs.tealium.com/api/iq-revisions/)
- [Hosted Data Layer](https://docs.tealium.com/api/hosted-data-layer/)
- [Omnichannel File Status](https://docs.tealium.com/api/omnichannel-file-status/)
- [Visitor Lookup](https://docs.tealium.com/api/visitor-lookup/)

[Data Governance](https://docs.tealium.com/guides/data-governance/)
  
Gain visibility and control over your end-to-end data flow to support security, privacy, and compliance.- [Consent and Privacy Management](https://docs.tealium.com/consent/)
- User Management and Control
  - [User management for client-side data](https://docs.tealium.com/iq-tag-management/user-permissions/)
  - [User management for server-side data](https://docs.tealium.com/customer-data-hub/user-permissions/)

- Data Security and Compliance
  - [GDPR](https://docs.tealium.com/guides/gdpr/)
  - [Certifications and tools overview](https://docs.tealium.com/guides/security-and-compliance/)

## Didn’t Find What You Were Looking For?

The Tealium Customer Data Hub has far more features, capabilities and use cases than can be described in this space. Should you have further questions, please check out our [tech demos](https://tealium.com/tech-demos/)
 , our active [user community](https://tealium.customershome.com/login?returnUrl=%2F)
 or our [full documentation](https://docs.tealium.com/)
.  
 And please don’t hesitate to [contact us](https://tealium.com/contact/)
 and we’ll follow up ASAP to get you pointed in the right direction!