PinnedTifu Kelison·Feb 19, 2025The Art of Translation: How Brand Strategy Becomes Brand DesignDesign is about making things look good. Except, it isn’t.A response icon8A response icon8
PinnedTifu Kelison·Sep 27, 2024Most designers suck. You’re probably one of them.(Are you one of them?)A response icon22A response icon22
Tifu Kelison·3d agoYou “help leaders unlock their potential.” Good grief.Some of you have spent years learning to see problems that other people don’t even know they’re having.
Tifu Kelison·Oct 9I have looked into the matter, and I regret itThe pursuit of understanding is a terrible way to spend an afternoon
Tifu Kelison·Sep 16the very idea of following a trend should sound stupid if……if the idea of the trend doesn’t align with and support the idea of your brand, aka your brand positioning.
Tifu Kelison·Sep 3why your brand makes sense to you but not to everyone else.I have never understood why every business problem wants a meeting. I am not saying I dislike client calls. I am saying I have never once…
InBootcampbyTifu Kelison·May 14The AI-Replaces-Designers Debate Is For People Who Are Already ReplacedYou’re Already Behind If That’s Still Your Question
Tifu Kelison·May 7We are watching an entire generation of brands spiral into chaos. Yours may be one of them.Your brand can’t/won’t attract clients because it has a low perceived value. That is the reason we insist on strategy before design. But…
Tifu Kelison·Apr 26If your business is 100% your POV, then you’re not going to do any real research.I’m telling you this just once.
Tifu Kelison·Dec 28, 2025Why I Stopped Writing.This is a rant, so you may not be interested in reading it. This is a form of self-expression for me too — writing, I mean.
