Writing

i built this prompt to make me proficient in any technical topic. it's been a godsend. it includes technical depth, but translates every piece of jargon into plain english with a real world example. feel free to steal it: 🧠 Deep Research Prompt Template (Extensible Version) Objective: Create a comprehensive research report on [INSERT TOPIC HERE]. The goal is to build a deep conceptual understanding of the topic — from its theoretical foundations to its real-world applications — so that I can use this as a launchpad for further exploration. Audience: A non-technical but intellectually fluent reader. I’m comfortable following complex discussions, but I’m not formally trained in this technical domain. Tone & Style: - Write in a clear, structured, and explanatory style. - Include technical depth, but translate every piece of jargon into plain English. - After each complex term, formula, or mechanism, provide: a) A plain-language translation (explain it like you’re teaching an intelligent layperson). b) A real-world, tangible example or analogy that makes the idea concrete. Content Requirements: 1) Foundations Section - Define the core principles, vocabulary, and historical context behind [TOPIC]. - Explain why this field exists, what problems it solves, and who pioneered it. - Use simple examples to show the basic mechanics at play. 2) Core Concepts & Mechanics Section - Dive into the key theories, processes, or frameworks that make up the topic. - Introduce any math, algorithms, or scientific models central to the field. - For each technical concept, pair the explanation with: a) A plain-language breakdown. b) A real-world illustration (e.g., from everyday life, business, nature, or technology). 3) Applications & Implications Section - Show how [TOPIC] is applied in real-world systems, industries, or technologies. - Include notable case studies or examples that demonstrate its impact. - Explain why understanding these concepts matters — what it enables or changes. 4) Integration & Broader Context Section - Connect this field to adjacent domains (e.g., how it interacts with math, physics, biology, economics, etc.). - If relevant, trace how the theory translates into practice (e.g., from code → circuits → behavior). - Highlight open questions or ongoing research frontiers. 5) Formatting & Accessibility Guidelines - Use clear headings, subheadings, and summaries at the end of major sections. - Define jargon inline, not in a glossary. - Use metaphors, analogies, or thought experiments liberally. - If helpful, include short “mental models” or “rules of thumb” to aid intuitive understanding. Output Goal: A research-style explainer (typically 3,000–5,000 words) that is educational, accessible, and intellectually rigorous — something that helps a curious but non-specialist reader gain a working, conceptual mastery of [TOPIC].

Want to write like a CEO? Cut the fluff. The best leaders communicate with: ✅ Clarity ✅ Brevity ✅ Impact They don’t send long, rambling emails. They don’t hide behind corporate jargon. They get to the point fast. I have written four books and have advised 300+ CEOs on their communications. Here’s the 5-part writing framework top executives use: 1 – The Subject Line Should Say It All Before you write anything, ask: ➡️ What’s the ONE thing I need them to know? ➡️ What’s the ONE action I need them to take? If you can’t answer this, don’t send it yet. 2 – Lead with the Bottom Line Busy people don’t have time for long intros. 💡 Start with the main point, not the backstory. ❌ “Hope you’re doing well! I wanted to reach out because we’ve been working on…” ✅ “Here’s the update: [Key message in one line].” 3 – Cut the Fluff High-level executives don’t read wordy emails. They scan. ✂ Remove “just,” “I think,” and “wanted to.” ✅ “We should move forward.” ✅ “The results show a 20% increase.” 4 – Be Direct, Not Rude Great leaders are clear, not cold. 🚫 “Per our last discussion, I believe this approach might be beneficial.” ✅ “Let’s move forward with this approach. Thoughts?” 5 – Always End with a Clear Ask ❌ “Let me know what you think.” ✅ “Can you approve this by Thursday?” 6 – Add Warmth Charismatic people are both competent and warm. If you follow 1-5, you may come across as competent but it may be hard to connect. Therefore, add some warmth at the end. ❌ “Looking forward to your response.” ✅ “Appreciate your time on this—excited to hear your thoughts!” 📌 Follow me Oliver Aust for daily strategies on leadership communications.

Conservation’s unfinished business Conservation is often framed as a technical exercise: how much land to protect, which species to prioritize, what policies deliver measurable gains. A recent paper, led by Moreangels Mbizah, argues that this framing overlooks a deeper constraint. Many of the field’s most persistent problems stem from how power, history, and exclusion continue to shape conservation practice. The paper traces modern conservation’s institutional roots to the colonial era, when protected areas were frequently established through the removal or restriction of Indigenous peoples & rural communities. Land was treated as empty, and local use as degradation. While conservation has changed since then, the authors argue that these early assumptions were never fully dismantled. They persist in subtler forms, influencing who defines conservation priorities, whose knowledge counts as expertise, and who absorbs the costs of protection. One consequence is the continued marginalization of Indigenous peoples & local communities. These groups are often labeled as stakeholders or beneficiaries, rather than rights-holders with authority over their lands. Consultation may occur, but usually after decisions are already set. Participation is often limited to implementation, not governance. Even projects presented as inclusive can reproduce older hierarchies if power remains concentrated elsewhere. The paper puts these concerns within the current push to expand protected areas. Such targets, it notes, are not inherently unjust. They could support Indigenous-managed territories & community-led conservation. But where legal systems fail to recognize customary land rights, the expansion of protected areas risks reinforcing state control & repeating past harms, even when ecological outcomes appear positive. The authors also examine how conservation narratives value lives differently. Campaigns aimed at wealthy countries often emphasize the moral worth of wildlife, while paying less attention to the risks borne by people living alongside animals. When conflict occurs, local injury may receive limited attention compared to the killing of a charismatic species. The paper argues that these asymmetries reflect deeper processes of othering that shape whose suffering is acknowledged. To address such patterns, the authors propose the RACE framework, which is offered as a way for institutions to examine their own assumptions. It emphasizes respect for human rights, meaningful local authority, accountability when harm occurs, and greater awareness of conservation’s own history. The paper’s conclusion is restrained: conservation alone cannot resolve social inequity, but ignoring how inequality is embedded in conservation practice undermines both justice and effectiveness. Conservation, they argue, is ultimately about relationships. When those relationships are treated as secondary, ecological gains are often fragile, and conflict becomes harder to avoid.

Sales reps email "just checking in" an average of 5 times per day. Does this work?  Rarely. The habit of saying "just checking in" negatively impacts your sales efforts: ⇒ It doesn't add any value to the conversation. ⇒ It can come across as lazy or insincere. ⇒ By using this phrase, you miss opportunities to engage meaningfully. Here are 10 tips to stop saying "just checking in" and do something else instead: 1. Provide Value:  Instead of "just checking in," offer a useful piece of advice or a relevant resource. For example, "I came across this article that might help with your current project." 2. Ask Specific Questions:  Directly ask for the information you need. For example, "Can you update me on the status of the proposal we discussed?" 3. Share a Success Story:  Highlight a recent success that relates to the prospect's industry. For example, "We recently helped a company similar to yours achieve X. Would you like to hear more about it?" 4. Offer a New Insight:  Share a new piece of information or a market trend. For example, "I wanted to share some recent data on how companies in your sector are handling Y." 5. Suggest a Next Step:  Propose a clear next action. For example, "How about we schedule a call next week to discuss this further?" 6. Follow Up on a Previous Conversation:  Reference a specific point from your last interaction. For example, "Last time we spoke, you mentioned interest in Z. I have some additional information that might be useful." 7. Invite to an Event:  Offer an invitation to a webinar or industry event. For example, "We’re hosting a webinar on [topic] next week. Would you be interested in joining?" 8. Highlight a New Feature:  Inform them about a new feature or update. For example, "We’ve just launched a new feature that could benefit your team. Would you like a demo?" 9. Ask for Feedback:  Request their opinion on something specific. For example, "I’d love to get your feedback on our latest product update." 10. Express Genuine Interest:  Show that you care about their progress. For example, "How are things going with your current project? Is there anything I can assist with?" By replacing "just checking in" with these strategies,  you can make your follow-ups more engaging and valuable. This ultimately leads to better responses and stronger relationships. ♻️ Share this cheat sheet to help more sales reps improve their follow-up game. ______ 📌 p.s. FREE GIFT: If you’re looking to streamline sales plays across your sales team, you can click here: https://www.distribute.so/

Two years ago, I stepped into something completely new—building a life insurance business from 0 to 1. Before this, I had spent years in leadership roles, navigating the structured world of actuarial science, finance, and strategy. But at Acko Life, the rules were different. Unlike traditional setups where processes, playbooks, and legacy systems guide decisions, here we were faced with a blank slate—no product, no processes, no precedent. Besides, building insurance systems for policy administration, reinsurance, operations management, accounting and claims from scratch is not for the faint-hearted. I had to unlearn some things, learn many new ones and embrace a mindset where speed, adaptability and first principles thinking mattered more than past experience. This is where I had extensive help from Varun Dua, ACKO Founder. Here is what I realised: ✅ Decisions > Perfection: The need to move fast means there’s no room for analysis paralysis. Early on, we learned that making decisions, even with limited data, is better than waiting for the “perfect” answer. ✅ Iterate Relentlessly: What looks great on a whiteboard often fails in the real world. The best way to build? Launch → Learn → Adapt → Repeat. ✅ Consumer Obsession is Non-Negotiable: In a market where life insurance has remained largely unchanged for decades, we focused on understanding what consumers really want, not just what has always been done. The 5 Whys approach came in handy—digging deep to understand the real pain points instead of just treating symptoms. ✅ Conviction Matters: When you're creating something new, skepticism is inevitable. But belief in the problem you're solving and the impact you can create is what keeps you moving forward. ✅ No Job Descriptions in 0→1: At ACKO Life, I’ve been an actuary, strategic  planner, accountant, risk manager, salesperson, and customer advocate—all at once. In an early-stage build, you do whatever it takes to move things forward. ✅ Great Ideas Come from Everywhere: Not just from leadership or industry veterans, but from engineers, designers, customer service teams, and even casual conversations. The best solutions often come from unexpected places. ✅ The Small Wins Matter: In 0→1, you don’t always have big milestones to celebrate. The real sense of achievement comes from solving that one small problem—a friction point in the customer journey or an operational bottleneck—that earlier didn’t even appear to be a problem. The last two years have been challenging yet incredibly rewarding. 0→1 isn’t just about launching a product—it’s about creating momentum from Zero. As ACKO continues to challenge the status quo in insurance, I’m excited about what’s next. If you’ve been part of a 0→1 journey, I’d love to hear your experiences—what lessons stood out for you? #Leadership #StartupLife #Learning 

Stuck in an endless loop of client changes? Lost track of what revision this constitutes? Yeah. Been there. Done that. The secret? It's not about saying no. It's about saying yes to the right things upfront. Every project that goes sideways starts the same way: Vague agreements. Fuzzy boundaries. Good intentions. Six weeks later you're bleeding money and everyone's frustrated. Here's my framework after 30 years of running two 8-figure businesses: The SOW is your salvation. Not some boilerplate template. A real document that covers: • Exact deliverables (not "design work" but "3 homepage concepts, 2 rounds of revisions") • Hours of operation ("We respond M-F, 9-5 PST. Weekend requests get Monday responses") • Revision rounds spelled out ("Round 1 includes up to 5 changes. Round 2 includes 3.") • Feedback cycles defined ("48-hour turnaround for client feedback or the project may be delayed or additional fees may be incurred") But here's what most people miss— Don't work on client notes immediately. Client sends 37 pieces of feedback at 11pm Friday? Producer sends conflicting notes from the CEO? Marketing wants one thing, sales wants another? Stop. Collect everything first. Resolve the conflicts. Get on the phone and discuss it with your client to get alignment. Separate the "have to haves" from the "nice to haves". Then present unified changes. "Based on all feedback received, here are the 8 changes we'll implement. This constitutes revision round 2 of 3." Watch how fast the random requests stop. No extra work that goes unappreciated. No more feelings of being taken advantage of. Communicate before the crisis, prevents the crisis from happening. "Just so you know, we're entering round 2. You have one more included. After that, it's $X per additional round." No surprises. No awkward money conversations. No resentment. Scope creep isn't a them problem. It's a you problem. And that's good news, because that means you are in control. They're not trying to take advantage. They just don't know where the boundaries are because you never drew them. Draw the lines early. Communicate them clearly. Everyone wins. What's your most painful scope creep story? What boundary would've prevented it? Small Business Builders #projectmanagement #clientmanagement #businessgrowth

How to build premium pitch decks in Lovable 🔥 I've seen a lot of founders and agency owners recently build their slide decks with Lovable, so I created a guide for you to do the same. Here's how it works: 1/ Start by giving Lovable the full picture Before you touch a single slide, tell Lovable who you are, who you're pitching, and what you want them to feel by the end. → Prompt: "I'm building a pitch deck for an early-stage startup pitching seed investors. The tone should feel confident and credible, and the design clean and modern. Let's build it slide by slide." 2/ Set your design system before anything else This is the mistake most people make. They jump straight into content and end up with a deck that looks different on every slide. Spend two minutes on this first. → Prompt: "Define a design system for this deck. Dark background, white text, single accent color. One display font for headlines, one clean font for body copy. Generous spacing throughout." 3/ Build one slide at a time Prompting your entire deck in one go will get you something generic. Build one slide, get it right, then move to the next. You stay in control of the narrative that way. → Prompt: "Now add the next slide. The goal is to clearly explain what we do and why it matters. Should feel simple and compelling." 4/ Use feeling words to shape the vibe Instead of describing layout, describe how the slide should make someone feel. Try words like "cinematic," "editorial," "tactile," "confident," or "bold and ambitious." Add "calm and trustworthy" for investor slides, or "energetic and forward-looking" for a product reveal. 5/ Visualize data instead of listing it Whenever you have numbers, timelines, or comparisons, ask Lovable to make them visual. A wall of bullet points kills momentum in any pitch. → Prompt: "Turn this data into a clean visual. No tables, no bullet points. Easy to scan and hard to ignore." 6/ Make your most important slide impossible to miss: Every deck has one slide that carries the most weight. Don't let it get lost in a busy layout. Give it space to breathe. → Prompt: "This is the most important slide in the deck. Make it feel that way. Bold, spacious, and visually distinct from the rest." 7/ Close with a clear direction Most decks fade out at the end. Give your audience one clear next step instead whatever moves things forward. → Prompt: "Create a closing slide with one clear call to action and our contact details. Confident and direct." 8/ Do a consistency pass before you share Ask Lovable to review the full deck before you send it. It will catch things you've stopped noticing. → Prompt: "Review the full deck for visual consistency and mobile responsiveness. Check spacing, font sizes, and alignment across every slide. Fix anything that feels off." Pro tip: Write prompts like you're briefing your best designer. Give them the intent and the feeling you're after, and leave room for them to surprise you.

I’ve reviewed 1,000+ LinkedIn profiles over the past 5 years. Here are 8 tips to turn your LinkedIn profile into a job-generating machine: 1. Upgrade Your Profile Picture Like it or not, your profile picture is your first impression. Make it a good one: - Upload your PP to Photofeeler .com - Analyze the feedback - Reshoot/edit your picture based on the data Repeat until your scores are good! 2. Leverage Keywords The right keywords help you show up in more searches. Here's how to find them: - Find 5+ job descriptions for target roles - Paste them all into ResyMatch.io's JD scanner - Save the top 15 skills Weave them into the rest of your profile! 3. Write A Killer Headline I like to use this headline formula: [Keywords] | [Skills] | [Results-Focused Value Proposition] Example for a data scientist: Data Scientist | Python, R, Tableau | I Help Hospitals Use Big Data To Reduce Readmission Rates By 37% 4. Write A Killer About A great About section has 3 parts: - A short paragraph that speaks to your job, years of experience, and value prop. - Five "case study" bullets that showcase specific results. - Your email w/ a CTA for people to connect with you. Include keywords! 5. Leverage Your Featured Section It’s hard to convey your value on a resume or in an About section. This is your chance to show people what you’ve done on your terms. Include things like: - Case studies of your work - Content you’ve created - Posts you’ve written 6. Skills Matter LinkedIn uses profile Skills sections to rank candidates. Here’s how to boost your rank: - Add every keyword from your ResyMatch scan - Choose the top 5 most relevant skills - Ask colleagues, friends, family, & classmates for endorsements (aim for 5) 7. Engage & Support Others Comments can generate tons of profile views! Here’s how: - Find 10+ thought leaders in your target space - Bookmark their post feed - Check their feeds daily - Leave a supportive, valuable comment on each new post Repeat for a minimum of 30 days 8. Create Content! Content is networking at scale. One post can reach more people than your entire connection base. It also allows you to showcase value in your own words, on your own terms. It can feel scary, but only 1% of people do it—and the returns are huge.

I've been in the copywriting space for 10 years and have generated $100’s of millions of dollars for clients.  Here are the 9 most profitable copywriting lessons I've learned along the way: 1. Most Copy Follows the Same Pattern: Headline → Lead → Body → Offer → CTA. Use this structure for every piece of copy: sales pages, emails, ads—everything. Try this today: Take an existing sales page and rearrange it to follow this flow. Notice how it improves clarity. 2. Stop Selling to Everyone: A hungry niche is far more valuable than a big, lukewarm audience. Identify your top 2–3 customer personas and speak directly to them. Try this today: Rewrite one of your marketing emails to address a single, specific persona’s biggest pain point. 3. Your Headline is King: 80% of your effort should go into writing a headline that stops the scroll. Without a powerful headline, no one reads the rest. Try this today: Write 10 variations of a headline for the same offer. Pick the strongest one (or split-test them). 4. Write First, Edit Later: Separate the creative process (writing freely) from the critical process (editing). More words during writing; fewer words after editing. Try this today: Draft an email or ad in one sitting without stopping yourself, then cut it down by 30%. 5. Make it a Slippery Slope: Headline sells the subheadline → subheadline sells the lead → lead sells the body → body sells the CTA → CTA sells the click. Each section teases the next. Try this today: Structure each element on your landing page to create curiosity for the next. 6. People Care About Themselves: They want to know: “What’s in it for me?” Focus your copy on how your product solves their problems or satisfies their desires. Try this today: Count how many times you say “you” versus “I/we” in your copy. Aim for at least a 2:1 ratio. 7. Embrace the Rule of One: One product, one big idea, one CTA per piece of copy. Avoid confusing your reader with multiple offers. Try this today: If you have multiple CTAs in an email or ad, eliminate all but one to see if conversions improve. 8. Be a Friend, Not a Salesman: Show your personality: use relatable language, humor, empathy. Give value first, then ask for the sale. Try this today: Add a personal anecdote or inside joke in your next email to build rapport and trust. 9. Never Start from Scratch: Use proven frameworks (PAS, AIDA, FAB, etc.) to save time and improve results. Frameworks guide your thinking and help you hit the emotional triggers your audience needs. Try this today: Pick one framework (e.g., PAS) and outline your next sales email before filling it in with copy.

This may be the only Marketing Strategy you need. Forget cold outreach. Here’s how clients come to you. For years, I thought getting high-paying clients meant endless cold DMs, job board applications, and chasing people who didn’t even know me. But then I flipped the script. I stopped pitching. I started positioning. When you position yourself as the go-to expert, leads come to you—already interested, already convinced, and ready to pay. Become the Problem-Solver, Not the Seller Clients don’t pay for services—they pay for solutions. Instead of posting random tips, I started creating content that: ✔ Identified their pain points (e.g., "Struggling to convert content into sales? Here’s why.") ✔ Gave them a quick win (e.g., “This 1 post format landed my client $10K in 7 days”) ✔ Showed them what they were missing (without giving everything away) 📝 Example Post That Got Me a Client: "Your content gets likes, but no sales? Here’s the ‘Invisible Funnel’ technique that turns followers into paying clients." 💡 Why it worked: The post called out a specific problem, teased a solution, and made them curious to reach out. Question: What is the #1 Thing you help your clients do?