Thu Jun 17 04:25:00 EDT 2021

How independent artists are WINNING

Although COVID-19 remains a global threat, there’s so much joy impending if we hold strong. Bags packed, summer playlists crafted, plane tickets ordered, and cars loaded to the gills. SUMMER. Family and friends. The music industry is on the verge of reuniting, and the anticipation is growing by the second. Adversity builds resilience, and I’m feeling a new sense of community in the air.

Thu May 27 04:44:00 EDT 2021

Not your model minority: Asian American leaders in the music industry

It’s going to take courage from all of us to speak up if we want to create change. I’m so honored that Grace Lee, Kevin Nishimura, Wendy Ong, and Joseph Patel agreed to speak with me about the challenges and opportunities Asian Americans face in the music industry and beyond.

Tue Mar 30 04:45:00 EDT 2021

Lyor's Letter: Susan Wojcicki, Sylvia Rhone, and Julie Greenwald – executives redefining leadership

When I invited Susan Wojcicki (CEO of YouTube), Sylvia Rhone (Chairman and CEO of Epic Records), and Julie Greenwald (Chairman and COO of Atlantic Records) to have a conversation about leadership, I wasn’t sure how much they’d be willing to share. But wow did it get real.

Fri Feb 26 04:47:00 EST 2021

Lyor's Letter: If a race has no history ...

In researching Black History Month, I couldn’t help but wonder what Dr. Carter G. Woodson would think about the accomplishments of today’s Black music leaders.

Thu Jun 27 04:48:00 EDT 2019

Lyor's Letter: One year

One year in and we are here to stay

Thu Apr 11 04:51:00 EDT 2019

Lyor's Letter: Coachella 2019

We’re bringing Coachella to you, no matter where on earth you are

Thu Feb 07 04:52:00 EST 2019

Lyor's Letter: Starting the year off right

I truly believe 2019 is going to be the best year yet for us at YouTube Music - and for all of us in music

Wed Jan 09 04:53:00 EST 2019

Lyor's Letter: Year of Music

Thank you for a fabulous 2018, from Lyor and everyone at YouTube Music

Tue Nov 20 04:54:00 EST 2018

Lyor's Letter: What article 13 could really mean

Less money for artists and Songwriters, less music for fans

Thu Nov 01 04:56:00 EDT 2018

Lyor's Letter: How to build fandoms on open platforms with John Shahidi

Lyor Cohen discusses the importance of open platforms in building fandoms for artists with John Shahidi

Thu Sep 06 04:58:00 EDT 2018

Lyor's Letter: The power of videos in music with Karena Evans

Lyor Cohen discusses the power of videos in music with Karena Evans

Thu Aug 16 04:59:00 EDT 2018

Lyor's Letter: The makings of a movement — talking Afropop with Tuma Basa

Lyor Cohen discusses the rise of Afropop movement with Tuma Basa

Wed May 16 05:00:00 EDT 2018

Lyor's Letter: The new YouTube charts

Be more informed, make better decisions

Thu Feb 15 06:17:00 EST 2024

Did Shorts just TRIPLE your audience?!

Everyday our teams wake up completely dedicated to making YouTube the best place for over 2 billion music fans, and our 100 million YouTube Music and Premium subscribers.

Tue Nov 14 06:16:00 EST 2023

Announcing the only Charts you need.

Earlier this year, we shared the fans on Shorts are nearly doubling an artist’s reach. And as of September, Shorts are averaging 70 Billion daily views…

Tue Sep 20 06:25:00 EDT 2022

Only on YouTube

What is the biggest thing in music today? Participation. While YouTube has always been a two-way street, engaging your audience with music has become mission critical.

Thu Jul 07 06:28:00 EDT 2022

Have you seen my Short?

Everybody knows that our mission at YouTube is to become the No. 1 contributor of revenue for the music industry by 2025. But what you might not know is how important fandom is to us.

Tue Feb 22 06:30:00 EST 2022

Nobody does it like The BRITs

From Elton, to Amy, to Skepta, and now Little Simz, my mission is to live and breathe UK Music.

Mon Aug 30 07:24:00 EDT 2021

Artists doing it on their own terms.

When YouTube was founded 16 years ago, it was on the shoulders of do-it-yourself artists and creatives. This community understood that anyone can influence culture as long as they have the right music, vision, and team.

Thu Jul 29 07:26:00 EDT 2021

YouTube #Shorts is here. Have you made yours yet?

Last Friday, BTS invited the world to dance with them on YouTube Shorts. Their new single, Permission to Dance, sparked the first-ever worldwide dance challenge on YouTube Shorts.

Thu Nov 16 07:26:00 EST 2023

Let’s learn together. Music AI experiments from YouTube & Google DeepMind.

Over my 40 years working for artists and creatives, I’ve lived through countless technological cycles. From the Roland TR-808, which revolutionized digital drum programming, to the Fairlight CMI, the first commercial digital sampler, to Auto-Tune…

Sun Jun 20 07:26:00 EDT 2021

Introducing the newest member of the Supers family - Super Thanks

Over my 40 years working for artists and creatives, I’ve lived through countless technological cycles. From the Roland TR-808, which revolutionized digital drum programming, to the Fairlight CMI, the first commercial digital sampler, to Auto-Tune…