Know which campaigns drive results
- Add UTM parameters to your links and QR Codes right within Bitly, then shorten them in a snap so what you share stays clean.
- Track source, medium, campaign, term, and content, and compare every channel in one dashboard.
- Add custom URL parameters for deeper data and track whatever you need: influencers, audiences, or customer IDs.
Build UTMs in seconds
- Save parameters for clean reporting, with no case-sensitive values to remember.
- Quickly add new parameter values as you build your short links, with no extra work.
- Have thousands of links to shorten? Bulk upload them with UTMs in one CSV, and set QR Codes and expiration dates in the same file.
Start building powerful connections today
Link your marketing with Bitly
Bitly makes it easy to create, share, and track short links and QR Codes. Find what’s resonating and scale it into bigger reach, more clicks, and more sales.
URL Shortener
Create polished, branded short links for every campaign you run.
- AI-powered link creation
- Custom domains and back-halves
- URL redirects
- Bulk link shortening
QR Codes
Generate dynamic, custom QR Codes you can update anytime.
- Customizable colors, patterns, and logos
- Dynamic QR Codes
- PNG/JPEG/SVG downloads
- Bulk QR Code creation
Analytics
See what's working across your links and QR Codes, simply and clearly.
- Geography, referrer, and device tracking
- Cross-channel analytics dashboards
- AI-powered analytics and insights
- Campaign performance and UTMs
Explore the endless possibilities with Bitly
Bitly Products
Bitly Products, URL Shortening
Get closer to your audience
and customers today
Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.
