Опис
Real-time SEO guidance, schema, and AI built in. Help search engines and AI systems understand your content. All AI tools included, no hidden fees.
Yoast SEO: the #1 WordPress SEO plugin
Since 2008, Yoast SEO has helped site owners get their content found. More than 10 million websites now run it, from small local businesses to some of the most visited sites on the web.
Our mission is SEO for everyone. You should not need a specialist, a big budget, or a technical background to give your content a fair chance of being discovered.
Yoast SEO gives you everything you need to manage your on-site SEO. The Yoast SEO Premium plugin and its extensions unlock more advanced and AI-powered tools.
Ready for search, and ready for AI
People no longer only type queries into Google. They ask AI assistants, and those answers are built from content the AI has crawled, understood, and trusted. Yoast SEO helps you prepare for both.
- Schema.org structured data, so search engines and AI systems can understand what your content is actually about. Premium outputs significantly more schema types, including the E-E-A-T signals (experience, expertise, authoritativeness, and trustworthiness) that help AI systems understand who you are.
- Schema aggregation for NLWeb (Premium), which combines your site’s structured data into a single, deduplicated graph, so AI agents get a complete picture of your content in one request. Turn it on with a single toggle.
- LLMs.txt management, to guide how large language models interact with your content, including manual control over which pages are included.
- Bot blocker (Premium), to control which AI crawlers can use your content for training, including GPTBot, CCBot, and Google-Extended.
- Abilities API, so AI tools, dashboards, and automated workflows can read your SEO, readability, and inclusive language scores directly.
Algorithm changes have been arriving for over 15 years, and Yoast has tracked every one of them. Keeping the plugin updated means you benefit from ongoing technical improvements, schema updates, and AI advancements automatically, all guided by our signature traffic light approach.
Real-time guidance while you write
SEO is one of the most consistent and cost-effective sources of website traffic, though it can be complex. Whether you are just starting out or you have done this for years, Yoast SEO tells you what to fix before you publish, not after.
Red, orange, green. That is the whole idea. You get in-depth content and readability analysis that helps you create content designed to perform well in search, without needing to learn a new discipline first.
Швидке та просте налаштування
Setting up Yoast SEO is quick and straightforward. No technical background required.
Our step-by-step configuration wizard walks you through the essentials, so Yoast SEO can generate accurate structured data that helps search engines understand your site.
Switching from another SEO plugin? Migration is seamless. You can import your existing SEO data and settings safely with our built-in import and export tools.
AI tools built into your workflow
Yoast’s AI tools come with Yoast SEO Premium, and they sit inside the editor you already use. There is no separate AI subscription, no extra login, and no credit top-up to buy. Every suggestion waits for your approval before anything saves.
- Yoast AI Generate: creates five SEO-friendly titles and meta descriptions instantly, with one-click regeneration for more options.
- Yoast AI Optimize: suggests improvements to keyphrase placement, including introduction, distribution, and density, with the option to apply or dismiss each edit.
- Yoast AI Summarize: generates a quick summary of your post to place anywhere in the block editor, so readers grasp the value fast.
- Yoast AI Content Planner (Premium): suggests five site-specific post ideas and builds a structured starter draft the moment you open a new post. Ideas are grounded in your own site, not generic topics, so your team never begins from a blank page.
- Bulk editor with AI drafts: review and fix titles, meta descriptions, and focus keyphrases across your whole site from one workspace, with search and status filters and a dedicated view per content type. The bulk editor is free. With Premium, select what needs work and AI drafts the metadata, including social sharing titles and descriptions, for you to approve.
- All AI tools included: no extra accounts, no separate credit purchase, no hidden costs.
Content analysis and optimization
- SEO analysis to guide your keyword targeting, with up to 5 keyphrases in Premium and support for 20+ languages.
- Readability analysis for clear, engaging, user-friendly writing.
- Inclusive language analysis, so your content is more considerate and accessible.
- SERP previews for both desktop and mobile results.
- HowTo and FAQ blocks with built-in schema support.
- Breadcrumbs block for improved navigation.
- Semrush integration for keyword research directly inside Yoast SEO.
- Wincher integration to track keyword performance from your dashboard.
- Elementor integration for optimization inside your favorite builder.
Technical SEO, handled for you
Yoast SEO takes care of much of your site’s technical SEO automatically, which frees you to focus on your content.
- Automated meta tag optimization right out of the box.
- Canonical URLs to prevent duplicate content issues.
- Advanced XML sitemaps for clear site indexing.
- Deep Schema.org integration to improve how search engines and AI systems understand your site.
- Complete breadcrumb control for visitors and crawlers.
- Performance improvements that help reduce load times.
- Crawl settings to manage how bots access your site and reduce unnecessary server load.
Кожне оновлення автоматично забезпечує постійні технічні покращення SEO.
Підтримуйте свій веб-сайт у бездоганному стані
Whether you are a creator, a business owner, or a developer, Yoast SEO helps you maintain your site’s SEO health:
- Cornerstone content tools to organize and prioritize your key pages.
- Інспектор SEO для фронтенду для перегляду та редагування заголовків, описів і схем у режимі реального часу.
- SEO roles to delegate plugin access securely across your team.
- Regular 2-week update cycle, so you stay compatible with the latest SEO standards and search engine changes.
Потужні інтеграції
Yoast SEO works seamlessly with popular WordPress tools:
- Google Site Kit: access insights from Search Console, Analytics, and PageSpeed inside WordPress.
- Advanced Custom Fields (ACF): combine with ACF Content Analysis for Yoast SEO for advanced field optimization.
- Elementor: use full Yoast SEO functionality inside Elementor’s editor.
- Algolia: improve internal search accuracy and performance.
- Semrush: discover and optimize for high-value keywords.
- Wincher: track keyword positions and trends in Google Search.
- Jetpack: manage SEO and social previews in one place.
- Easy Digital Downloads (EDD): improve digital product visibility with integrated schema.
- Mastodon: verify your website on Mastodon with Yoast SEO Premium.
- WooCommerce: optimize ecommerce SEO with the dedicated WooCommerce extension.
Yoast SEO Premium: AI-powered SEO for WordPress
Yoast SEO Premium builds on everything above with advanced automation, AI tools, and professional support. It helps you optimize efficiently for both traditional search and AI-driven discovery.
What it helps you tackle:
- Keeping pace with algorithm changes and AI search.
- Reaching the right audience.
- Automating redirects, crawl controls, and internal linking.
- Finding orphaned content and improving your site structure.
- Getting expert help when you need it.
Premium highlights:
- AI-generated titles and meta descriptions, page by page or in bulk.
- AI Content Planner, so you never open a blank page.
- Smart internal linking suggestions to strengthen your site structure.
- Social previews for Facebook and X.
- Redirect manager with bulk tools, CSV import and export, and automatic prompts when you move or delete content.
- Bot blocker for AI crawlers, including GPTBot, CCBot, and Google-Extended.
- Schema aggregation for NLWeb, plus significantly more schema types than free.
- IndexNow integration, so search engines hear about your updates the moment you publish.
- Front-end SEO inspector for real-time editing.
- SEO workouts for orphaned and cornerstone content.
- Task list, unlocked in full, showing what to work on next with priority levels and time estimates.
- Google Docs add-on, so writers can run the full Yoast analysis before content ever reaches WordPress. One seat included.
- 24/7 premium support from SEO specialists.
Included at no extra cost:
- Yoast Local SEO: help nearby customers find you, with local schema, a store locator, and opening hours management.
- Yoast Video SEO: help Google understand your videos, with video sitemaps and schema.
- Yoast News SEO: help your news content get discovered in Google News and Top Stories.
Yoast WooCommerce SEO: advanced SEO for online stores
Yoast WooCommerce SEO builds on Yoast SEO Premium with ecommerce-specific tools for your store’s visibility.
Key ecommerce features:
- WooCommerce-specific XML sitemap that excludes non-shopping content.
- Product structured data for rich results, including price, reviews, and availability.
- Canonical URL management to prevent duplicates.
- Ecommerce-focused content analysis for GTINs, SKUs, and short descriptions.
- AI Generate for ecommerce: optimized titles and meta descriptions for product and category pages, at page level or drafted in bulk for products and categories.
What that gets you:
- Better product visibility through automated structured data.
- More efficient crawling for large catalogs.
- Time saved through metadata templates and automation.
- Metadata across your whole catalog without editing rows one at a time.
Створено для WooCommerce, якому довіряють тисячі інтернет-магазинів по всьому світу.
For developers
Yoast SEO розроблено з урахуванням потреб розробників. Завдяки сучасним API, хукам та уніфікованій системі індексування ви можете розширювати або інтегрувати SEO-функціонал у власні теми, плагіни чи безінтерфейсні конфігурації.
REST API
Retrieve SEO metadata for any post or URL, including meta tags, Open Graph, Twitter Cards, and Schema.org data. Learn more about the REST API.
Surfaces API
Access SEO data directly in code via YoastSEO()->meta->for_current_page(). Supports titles, descriptions, canonicals, and schema. Read the Surfaces API documentation.
Metadata API
Використовуйте API метаданих для фільтрації, перевизначення або розширення метатегів за допомогою хуків WordPress, таких як wpseo_title, wpseo_metadesc та wpseo_canonical.
Schema API
Schema API дозволяє змінювати або розширювати частини графіка Schema.org, включаючи сутності Article (Стаття), Organisation (Організація), Person (Особа), Breadcrumb (Навігаційна шкала) та WebPage (Веб-сторінка).
Abilities API integration
Let AI tools, dashboards, and automated workflows read Yoast SEO data programmatically, including SEO, readability, and inclusive language scores for recent posts.
Block editor compatibility
Yoast SEO integrates directly with the WordPress block editor. It outputs schema for HowTo and FAQ blocks by default, and you can extend schema for custom blocks.
Індексовані елементи
В основі Yoast SEO лежить система індексованих елементів, яка об’єднує всі SEO-дані для швидших запитів та узгоджених метаданих у всіх результатах.
Постійна підтримка та навчання
Yoast is powered by expert developers, testers, and SEO specialists who keep improving the plugin. We are committed to helping you grow your SEO skills:
- Yoast SEO Academy: free and premium SEO courses, included in all paid plans.
- Блог Yoast SEO, розсилка та вебінари.
- Подкаст «Yoast SEO Update» – дізнайтеся про останні новини у сфері SEO.
- Bug reports on GitHub, for issue tracking rather than support.
Yoast SEO: built to make search optimization accessible, reliable, and ready for the future of AI search.
Скріншоти
Блоки
Цей плагін надає 2 блоки.
- Yoast How-to Create a How-to guide in an SEO-friendly way. You can only use one How-to block per post.
- Yoast FAQ List your Frequently Asked Questions in an SEO-friendly way.
Встановлення
Starting with Yoast SEO consists of just two steps: installing and setting up the plugin. Yoast SEO is designed to work with your site’s specific needs, so do not forget to go through the Yoast SEO first-time configuration as explained in the ‘after activation’ step. For the most up-to-date guidance on how to install Yoast SEO products, please visit our help center.
Часті питання
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Is Yoast SEO ready for AI search?
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Yes. Yoast SEO helps you prepare for discovery in AI-driven search as well as traditional search results. Schema.org structured data helps AI systems understand what your content is about, schema aggregation gives AI agents a complete picture of your site in one request, LLMs.txt management lets you guide how large language models interact with your content, and the bot blocker in Premium lets you control which AI crawlers can use your content for training. Nobody can guarantee that an AI assistant will mention your site, however you can make sure it understands your content correctly.
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How do the XML sitemaps in the Yoast SEO plugin work?
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Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site is not flawless.
The sitemap index and individual sitemaps are updated automatically as you add or remove content, and will include the post types you want search engines to index. Post types marked as noindex will not appear in the sitemap. Learn more about XML sitemaps. -
The steps below are a temporary solution, as manual edits made to theme files may be overwritten with future theme updates. Please contact the theme developer for a permanent solution. We have written an article about the importance of breadcrumbs for SEO.
To implement the breadcrumbs function in Yoast SEO, you will have to edit your theme. We recommend that a backup is taken prior to any editing of the theme files. Your host provider can help you take a backup.
Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:<?php if ( function_exists( 'yoast_breadcrumb' ) ) { yoast_breadcrumb( '<p id="breadcrumbs">','</p>' ); } ?>Common places to put your breadcrumbs are inside your
single.phporpage.phpfile, just above the page’s title. Another option that is easy in some themes is pasting the code at the very end ofheader.php.У більшості тем, що не належать до WooTheme, цей фрагмент коду не слід додавати у файл
functions.php.
Крім того, ви можете вручну додати короткий код навігації до окремих публікацій або сторінок:[wpseo_breadcrumb]If you need more details or a step-by-step guide, read our implementation guide for Yoast SEO breadcrumbs.
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How do I noindex URLs?
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Yoast SEO надає кілька варіантів для налаштування URL-адреси або групи URL-адрес як noindex. Докладніше про те, як це зробити, у цьому посібнику.
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Що робити якщо Google відображає не правельно description?
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If you have crafted nice meta descriptions for your blog posts, nothing is more annoying than Google showing a completely different description in the search result snippet.
Possible causes include:
1. the wrong description in your code
2. an outdated Google cache
3. search term manipulation
4. Google ignoring the meta descriptionВи можете докладніше прочитати тут про те, як вирішити проблему з неправильним описом.
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Як часто оновлювався Yoast SEO?
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Yoast SEO is updated every two weeks. If you want to know why, please read this post on why we release every two weeks.
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Як отримати підтримку?
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Our free plugin is used by millions of people worldwide, so we cannot offer one-to-one support to everyone. If you have trouble with the Yoast SEO for WordPress plugin, you can get help on the support forums here at wordpress.org or by checking out our help center at yoast.com/help/.
The plugins you buy at Yoast are called ‘premium plugins’ (even if Premium is not in the name) and include a complete year of free updates and premium support. This means you can contact our support team if you have any questions about that plugin.
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Що станеться з моїми даними, якщо я ввімкну відстеження використання?
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This page on yoast.com explains what data we collect to improve Yoast SEO. We only collect data when you explicitly opt in. Read more about how we handle your data in our privacy policy.
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У мене інше питання, ніж перераховане тут
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Відповідь на Ваше питання, скоріш за все, вже є в нашій базі знань: kb.yoast.com.
Відгуки
Учасники та розробники
“Yoast SEO — розширене SEO з підказками в режимі реального часу та вбудованим ШІ” — проект з відкритим вихідним кодом. В розвиток плагіну внесли свій вклад наступні учасники:
Учасники
“Yoast SEO — розширене SEO з підказками в режимі реального часу та вбудованим ШІ” було перекладено на 59 локалізацій. Дякуємо перекладачам за їх роботу.
Цікавитесь розробкою?
Перегляньте код, перегляньте сховище SVN або підпишіться на журнал розробки за допомогою RSS.
Журнал змін
28.2
Дата виходу: 2026-08-04
Yoast SEO 28.2 brings more enhancements and bugfixes. Find more information about our software releases and updates here.
Виправлення помилок
- Fixes a bug where the overall SEO score was lowered when the focus keyphrase did not consist of function words only. Props to @faisalahammad.
- Fixes a bug where an uncaught fatal error was thrown in the post editor on sites using the OAuth connection to MyYoast, when the
AUTH_KEYsalt in wp-config.php was set to a non-string value.
Інше
- Prevents Yoast SEO Abilities from being registered when indexables are disabled.
28.1
Дата виходу: 2026-07-21
У версії Yoast SEO 28.1 редактор масового редагування перероблено у спеціалізоване робоче середовище з новими фільтрами пошуку та статусу, завдяки чому ви можете в одному місці знаходити та виправляти заголовки та метаописи у публікаціях, сторінках та користувацьких типах публікацій. Ознайомтеся з повним повідомленням про випуск тут.
Покращення
- Оновлює сторінку масового редагування, що дозволяє користувачам редагувати метадані для декількох публікацій одночасно.
Попередні версії
Щоб змінити список змін у попередніх версіях, зверніться до журналу змін Yoast на yoast.com